In 2019, a prominent local family office entrusted Cushman & Wakefield Core with the responsibility of managing the commercial and retail leasing operations for their flagship development in Dubai. Cushman & Wakefield Core was specifically selected to design and implement a comprehensive leasing strategy on a "white label" basis. This encompassed various aspects such as establishing relationships with third-party brokers, determining the product mix and pricing, formulating an effective marketing strategy, and structuring lease documentation. The family office relied on Cushman & Wakefield Core's expertise to develop a tailored approach that aligned with their vision for the project.